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Defining content for Corporate TV can be more dynamic and interesting than it appears – this work can be facilitated and even partially automated; understand next

 

What to produce for Corporate TV? Because it can stay on all day, it can feel like there's an everlasting demand for content, putting a lot of demands on the communications team. But this is more of a myth than a truth.

 

What to produce for Corporate TV? Because it can stay on all day, it can feel like there's an everlasting demand for content, putting a lot of demands on the communications team. But this is more of a myth than a truth.

 

It is necessary to think about the purpose of communication, regardless of the medium used. TV, or any medium (even the printed newspaper), will be attractive to employees if it is produced within the language, theme and dynamics of employees' daily lives. Therefore, an internal research on these points will help a lot in conquering new ideas and production formats.,

“Unlike any other art form, film is capable of capturing and showing the passage of time, stopping it, almost possessing it into infinity. I would say that film is the sculpture of time.”

– Andre Cavalcanti

JOEL INÁCIO - OFICINA DA MIDIA
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